(Although who knows? We saw how well Angry Birds did, and Pumpkin is so much cuter than Red.) Japan has a (well-earned) reputation for capitalizing on cute things in some of the most imaginative and lucrative ways possible - an entire franchise of Re-ment-like toys, stuffed animals, and other cat merchandise has already saturated the market over there - but we can't quite say the same thing about the North American state of affairs. The simplicity of the game is is what makes it so accessible to so many people, and helps account for its popularity worldwide. Nothing happens if you simply sit there and watch your yard. It's a waiting game like any other - you set out food and toys, and you tab out of the game to wait around and see if any cats come to visit. Neko Atsume is the surprising new hit of the season - and the obvious aside, it's hard to really pinpoint the reason why. You might even be one of those go-getters that picked it up and powered through in Japanese long before the English version hit your respective app store.īut you did it because cats are cute, and then you decided that you needed to see and collect them all. And unless you've been living under a rock, you've heard of "the cat game" that everyone is talking about.
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